Leftovers Foundation Ad Campaign
Why Waste Me?
Timeline
3 Months
Role
Graphic Designer
Role
Concept Creation, Responsive Print and Web Designs, Colour Correction, Mockup
Team members
2 Designers,
Marketing Coordinator
Social Media Director
Photographer
Context
This is an ad created for the Leftovers campaign that was used in Calgary to create awareness about food waste. The concept uses humour to showcase different types of pain that wasted vegetables can go through. Each vegetable has its own colours and different statistics to emphasize this issue.
The Problem & Solution
Using Humour To Capture The Audience
The challenge was to create a design that is not only adaptable to different sizes of promotional banners & billboards but to make it eye-catching, humourous and memorable without being too dark.
