Destination Toronto is a B2B, not-for-profit organization that promotes the Toronto area to tourists, conference attendees, and business travelers, working with over 1,200 public and private sector partners.

At Destination Toronto, the role involved designing promotional assets for over 50 businesses, ranging from standing banners and popup banners to social media graphics. A key challenge was balancing Destination Toronto’s branding with the branding of partner businesses, ensuring the designs remained cohesive with Destination Toronto’s identity while integrating elements from the other brands. Additionally, selecting and integrating photographs or hero images that complemented the design was crucial for maintaining visual harmony and alignment with the overall branding.