Greenshield is the first organization in Canada to operate as both a payer and provider—offering insurance, administering benefits, processing claims, and providing health services like mental health support, pharmacy, and medical care.

In 2024, McDonald and Greenshield partnered to provide insurance and needed design support to inform employees about the campaign launch. The designs had to work in both French and English while incorporating the branding of both organizations. Challenges included maintaining Greenshield’s specific wedge angle, positioning McDonald’s campaign slogan above or below their logo, and adapting layouts for different formats such as PowerPoint presentations, desk drops, and posters.