CSU Branding and UI Design
Taking a Complete Rebranding from Zero to One
Timeline
4 Months
Role
Graphic Designer
Responsabilities
Logo Design, Brand Identity, Iconography, Web User Interface, Stationary Designs
Team members
11 Members
2 Designers,
9 Executives
Context
The Concordia Student Union’s message is to serve students, defend their rights, and act as the highest representative student body within Concordia University. The 2019-20 Student Union executives voted to do a full rebranding of the association, including the union’s main website.
Their Vision
Bring the four faculties together by creating a brand identity that portrays togetherness, connection, and community
The five honeycombs represent the four faculties and CSU standing united as a community with the gold colour bringing friendliness and an open-minded vibe to the association's identity. The typeface of the logo consists of a modern font called Guillion that has a clean and modern feel.
Empowering Over 35,000 Students with a Clean, Organized Design to Easily Access Essential Resources
