The Concordia Student Union is an association that represents more than 35,000 undergraduate students from 4 different faculties: Arts and Science, Engineering and Computer Science, Fine Arts, and John Molson School of Business. Every year the CSU organizes a large event called “Welcome Week” which contains a variety of free events that encourages students to get together and start their year dynamically.
CSU Welcome Week
In collaboration with the Designer Mairi Watson and Photographer Davis Hepnar, we came up with a fun vibrant colourful theme that implements the concept of sustainability and attracts students to attend these events.
Our colour palette consisted of vibrant colours such as yellow, orange, blue, pink, maroon, and green. Each design consists of a variety of objects which colours were edited to match our colour scheme. Lastly, to underline the sustainability of the event, a branch of greenery was added to each design.
The challenging part of this project was to find a layout that would adapt to any medium while keeping its consistency between each event. However it was important that each would keep their own uniqueness. The solution was to have repeated elements on a clean layout that would be informative and fun.